Dual Track

Web UIUX Design

Overview

Dual Track is a business initiative for local companies in Shizuoka, consisting of two main programs: Open Innovation and Successor Venture. Originally known as the "Shizuoka Open Innovation Program," the project underwent a full rebranding and website renewal to reflect its new identity.

As the UI/UX designer, I managed the entire process from restructuring the information architecture and applying the new visual branding to low-code development. Working closely with the project team, I successfully launched the site within a tight two-month timeframe, completing it just in time for the project’s official kickoff.

Visit Site

Client

EXPACT inc.,

My role

Web UIUX designer

Completed

2025.10

Site Structure & Strategy

Wireframing

The website needed to support a long-term project spanning six months, requiring a flexible structure that could evolve through different phases. I focused on two core requirements for the wireframes:

01 Scalability for Continuous Updates

I integrated a CMS-driven news section and a dynamic schedule section that allows users to see the latest project status as it progresses.

02 Seamless Navigation

To ensure smooth movement between the two programs, I implemented a top tab bar. I also designed clear navigation paths to the main Dual Track landing page to maintain a unified user experience.

UI Design

Design

01 Reflecting a Bold, Innovative Brand

I adopted the theme colors of each program as the primary palette for their respective pages. To express "innovation," I used modern typography and gradients that give the site a forward-looking, energetic feel.

02 Visualizing Complex Information

The project schedule was relatively complex, so I restructured it into a clean, visual layout to ensure participants could understand the timeline at a glance.

Expanding the brand identity

Marketing assets

Following the site launch, I designed various materials — including flyers, banners, and venue display panels for events — ensuring the brand identity was consistently extended across multiple platforms.

Outcomes

Consistent branding delivered across every touchpoint

We’ve successfully rolled out a unified creative suite across all channels, ensuring brand consistency from digital landing pages to physical event spaces.